![]() "I've never heard of a beer sample with urine in it," said William Siebel, executive vice president of J.E. It apparently has hurt sales in some places and has threatened to undermine one of the most spectacular success stories in the history of the beverage industry.Īs a result, Corona has decided to go public with its dilemma, hoping to squelch the rumor by facing it head-on in the media.Ĭorona's problem has nothing to do with contamination - but seemingly a great deal to do with competition in a tough industry faced with lackluster growth for much of the past several years. It has spread into Southern California, parts of Northern California and such cities as Phoenix, Seattle, Boise, Aspen, Minneapolis and Milwaukee. Just as Procter & Gamble once faced rumors that its corporate symbol was linked to devil worship, the false story about Corona has taken on a life of its own. In an out-of-court settlement earlier this month, Luce & Son Inc., which carries Heineken and other beers - but not Corona - was obliged to declare publicly that Corona was "free of any contamination."īut that wasn't the end of it. "But we've reached the point where everybody's going to know about it anyway, so why not tell the true story?"īarton, which imports Corona into 25 Western states from Mexico City, traced the tale to a competing wholesaler in the Reno, Nev., area in May. Mazzoni, executive vice president and general manager of Barton Beers in Chicago. "There's a risk involved and we know that," said Michael J. importer is about to undertake an extraordinary and high-risk strategy of answering the rumor in the news media. To be specific, with urine.Īs a result, its major U.S. Corona Extra, the Mexican beer whose astonishing success has been both a mystery and source of jealousy within the brewing industry, is suddenly battling a mysterious problem of its own: persistent false rumors that it is contaminated. So what are you waiting for? Let's get started below. Want to test drive the Ancient logo without first installing it on your computer? Easy! Just use our Corona font generator tool below (which uses the Ancient ttf typeface) to create an Corona beer inspired image custom designed using your preferred font size and colors. ![]() Off the back of all of this commercial success, the Corona logo and typeface is perhaps one of the most recognisable text-based logos in the world today. The Corona brand was valued at $8 billion in 2020, making it the most valuable beer brand in the world. The brand’s original classic beer, the Corona Extra, was first brewed in Mexico City in 1925 and the brand still insists on brewing all of its beer in Mexico before exporting the pale-golden product to 120 countries around the world. About the Corona beer brand and logoĬorona beer is one of Mexico’s best-known exports, and has remained the top-selling imported drink in the US for decades after its first introduction to the American market in 1981. Alternatively, to get a free copy of this font right now, simply click on the big green Download button below, to dowload it to your local computer. ![]() Using this free Corona font alternative you will be able to create your very own replica logo of this iconic Mexican beverage. To view more details about this font, you can head over to the Acient font home page, where you can view the full character map, as well as additional info from the original font author. It portrays a feeling of being regal, and grandiosity. Furthermore, it’s a font designed using the Gothic or Old English style of typography. The name of the font that looks most like the one used in the official Corona beer logo is Ancient by leading typeface designer Jorge Paulino Dzul Koyoc.Īncient is a font that is classified as Free For Personal Use.
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